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Winner for Excellence in Performance Improvement Award

ABP Award

Sales Motivations is proud to have been selected as the winner for the “Excellence in Performance Improvement” award category in the Association for Business Psychology Workforce Experience Awards. The awards were created to  “Celebrate Excellence in Business Psychology”.

The awards focus on demonstrating how applying an understanding of the science of human behaviour can impact Workforce Experience. They also demonstrate how the entry delivers commercial and practical value to organisations. This is a great independent validation of the value that we bring to both partners and clients.


There was a prestigious panel of judges including Peter Cheese, CEO of the CIPD and Professor Peter Saville, a worldwide authority on Industrial and Organisational Psychology. They considered the science applied in each entry together with the impact on performance for both individuals and organisations. Each entry was given seven ratings, by several judges in collectively selecting the winner in each category.