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Association for Professional Selling Newsletter

In their second article on the psychology of sales, leading business psychologists Lance Mortimer, of Level 3 Communications, and Bryan McCrae, managing director of Sales Motivations, analyse how we can be tricked by irrational thinking.

6 January, 2017: As humans, we make around 35,000 decisions every day. We may believe we compute the options rationally, and reach the right conclusions.

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