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IAITM Sales MotivationsIt’s All The Mind has one simple purpose – to help businesses increase profitability by improving the performance of their sales teams.

What makes them unique is that they use a tailored combination of assessment, mentoring, short workshops and coaching together with tried and tested cognitive behavioural techniques to instil positive mindsets in the people responsible for winning new work for your business – whether they identify themselves as sales professionals or not.

They help improve your business’s profitability one person at a time. It’s All In The Mind is not a traditional sales training program – it’s not about driving to a hotel, coffee on arrival at 08:30, open the binder at 09:00, depart at 17:00 with the learning materials in the boot of your car never to be seen or used again.

Rather they use shorter workshops, one to one coaching and online tools to allow the learner to work at their own pace. Most importantly, they provide the space in which the learner can reflect on their attitude to sales or service-related situations and then support them as they create a more positive approach to the task. In turn, this positive mindset leads to improved performance.

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