What is it that your sales people need ?

A recent survey of sales people around that globe discovered that what many of them want, but rarely get, is effective coaching. Over 70% quote this as one of their top three concerns. There is ample evidence that coaching is the best way to boost performance.

Coaching off the football pitch

So why don’t they get effective coaching? The reasons are often a combination of lack of time, skills or resources within management, or sometimes even a lack of desire to coach.

So is it possible to provide coaching to boost motivation and performance whilst also reducing costs ?

It may seem like these are conflicting requirements, but there is now an approach that can address all three simultaneously, based on the most sophisticated technology available discovered so far in the universe. You already have it, but you are probably using just a fraction of its capabilities !

Grey technology is best

That technology is the grey stuff between your ears, the human brain. Business psychologists are rapidly gaining an understanding of what can be done with it through use of some advanced proven psychological techniques to help people perform better.

These techniques are focused on the connections between what we think, how we feel and how that influences how we behave. In fact, these factors all work with each other, in complicated ways, all of the time, and often without any awareness that it is happening.

Feeling positive, boosting success

These proven techniques can be used to take positive steps to bring about more helpful feelings and behaviour, which leads to greater motivation, less stress and improved performance.

A recent published study has shown that these techniques, when applied in a large sales force, achieved a 20% increase in sales people on or above target, a reduction in resignations of a factor of three and significant reductions in stress levels. When you consider how long it takes and how much it costs to recruit a high performance sales person then the reduction in resignations alone can make this worthwhile.

Effectively inexpensive

Previously, these techniques have only been used successfully in business through traditional training and face to face coaching. Although very effective, delivered like this it can be expensive, difficult to organise and disruptive to normal selling activities.

However, psychologists have managed to translate these techniques to be delivered successfully through technology based platforms such as e-learning to achieve at least the same levels of success as the traditional methods. This approach can be implemented to integrate seamlessly with the sales persons normal selling activities over a period of a few weeks, leading to long lasting, more effective habits and strategies for dealing with stressful situations that are common in sales roles.

Perhaps it is time to investigate how to get the best from that lump of grey stuff between our ears!

If you’d like to try this approach, why not take a free trial of Sales- Motivations ?