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Psychological & Behavioural Assessment

Assessment Articles

When recruiting, selecting or developing sales people and sales leaders, using evidence based psychological and behavioural assessments leads to better decisions being made, greater return on investment from development activities, higher sales performance and lower staff turnover.

Our consultants are trained, accredited and experienced in using a wide variety of assessment and profiling tools and will select the best fit in each case.

Contact us now to find out more about assessments

The tools that we frequently use include;

Sales Motivation and Resilience Quiz – SMRQ

This is the only tool available that assesses sales person’s current levels of Motivation, Resilience, and ability to cope with Pressure from one short questionnaire. It provides a 6 page report with graphical dashboards for the users and is often used as the first stage in our Blended Learning development programs.

See a sample SMRQ report


This is the world’s most extensive system that measures work related strengths – characteristics that energise people, helping them to perform at their best, as well as critical performance risks, including weaker areas and overdone strengths, and how to deal more positively with these.

See a sample Strengthscope® report

Sales Preference Questionnaire SPQ* Gold®

This sales behavioural profiling tool is used to assess the presence, predisposition, and degree of the twelve types of sales call reluctance® which relate to various types of discomfort that sales people often have. When used for sales staff selection it dramatically boosts the success rate and is used to provide assessment-based support for training and development.

See a sample Sales Preference Questionnaire SPQ* Gold® report

Management & Leadership Framework

This tool is used to assess and develop current and future managers and leaders. It is used to assess and develop the 12 crucial behaviours that great leaders display and has been researched and developed for over 20 years making it one of the most validated and effective leadership tools available.

Find out more about the Management & Leadership Framework


Lumina is the next generation of professional development tools supporting individuals, teams and organisations to work more effectively and improve the bottom line. It is unique amongst psychometric tools because it maps personality to the various stages of the sales process and also avoids any stereotyping. It provides a highly interactive colourful framework for better self-understanding and helps people identify how to improve their working relationships with others. By applying the Lumina Spark model, learners unlock multiple business benefits.
The foundational Spark resources can be designed into different types of learner experiences such as short presentations, a broad range of training courses, inspirational coaching sessions or an in-depth group facilitation process.

See a sample Lumina report